Case study
Chocomize
AI sales automation for a corporate chocolate gifting store. Within minutes, every Shopify inquiry gets product context, a personalised draft reply, and a CRM lead, ready for a rep to review.
At a glance
Overview
Project overview
Chocomize makes custom-branded chocolate gifts for companies, including logo chocolates, event orders, onboarding kits, and client appreciation campaigns. Its buyers place large, detailed orders, so a typical inquiry covers quantity tiers, branding specs, delivery dates, and often several products.
We designed and built an automated pipeline that handles each inquiry from the moment it's submitted until a sales rep sends the reply.
The challenge
Business challenge
Every inquiry started the same manual chain: look up the relevant products, write a tailored reply from scratch, then enter the lead in Zoho CRM. That took 30 to 45 minutes per inquiry, and responses averaged 4 to 8 hours, stretching past a day in busy periods.
During Q4, Valentine's Day, and corporate event seasons, the team fell behind, replies became inconsistent, and an estimated one in five inquiries went cold.
The solution
What we built
A Shopify form submission fires a webhook into an n8n workflow. A retrieval step pulls the relevant products, branding options, pricing tiers, and minimum order quantities, and OpenAI uses that context to draft a personalised, on-brand reply.
The workflow then creates a fully populated Zoho CRM lead with the inquiry, product context, and draft, and queues it for a rep, who reviews it, edits if needed, and sends. People stay in control, but the slow work is already done, and the pipeline treats 10 inquiries a day the same as 1,000.
Results
What changed after go-live
Measured after the automation went live.
-
<15 min
From inquiry to review-ready draft, 24/7, down from 4–8 hours
-
<2 min
Rep time per inquiry, down from 30–45 minutes
-
0
Missed leads since go-live, down from around 20% at peak
Features delivered
What shipped
The main capabilities we delivered.
- Real-time capture of every Shopify inquiry
- Retrieval of product specs, branding options, pricing tiers, and MOQs
- Personalised AI draft for each type of inquiry
- Automatic, fully populated Zoho CRM leads
- Human review before anything is sent
- Round-the-clock coverage, including weekends
- Same response time at any inquiry volume
- Self-hostable, customisable n8n workflow
How it works
An inquiry pipeline that never waits
Five automated steps between a buyer's question and a rep's reply.
-
01
Inquiry captured
The Shopify form triggers the n8n workflow instantly.
-
02
Product context
Retrieval pulls the right products, pricing, and specs.
-
03
AI draft written
OpenAI writes a personalised reply in the brand's voice.
-
04
CRM lead logged
A Zoho lead is created with the full context.
-
05
Rep reviews
A person checks, edits if needed, and sends.
Client testimonial
Start a project
Facing a similar challenge?
Tell us about your product and goals. We'll suggest a sensible scope and approach.